Cosmopolitan
What Makes Cosmopolitan A Popular Magazine?
Some of the publications like Sports Illustrated, Prevention, and Time join the ranks of Cosmo in terms of content and the niche that fill in the life of the subscriber. The audiences are somewhat different but the format of the magazine is the same. They hold digestible bits of information that are timely and relevant to the reader.
Lots of magazines have fun, colorful information inside. Magazines like Cosmopolitan, Reader's Digest, Better Homes and Gardens, National Geographic, Good Housekeeping, Family Circle, Woman's Day, Ladies Home Journal, People, Time, and Prevention produce content that keep people interested and give them something to do on bus rides, flights and lazy days around the house. If you want a little brain candy, and something not to challenging, many magazines will do the trick.
Cosmopolitan is quite simply fun to read if you are a woman in its target demographic, and more so if you have a budget for clothes and beauty products. It allows you to dream of a life where female ideals have been made real, and simple instructions on how to achieve these things for yourself. The articles are short and digestible, the images are airbrushed and colorful and the magazines themselves are filled with promises that you will a more beautiful, happy woman if you heed the advice inside the articles.
While some women read Cosmopolitan for clothes advice, others read it to connect with other women through stories about eating disorders or finding work in a down economy. And yes, Cosmo is also famous for its sex and romance advice, with its covers getting more racy to the point that some grocery stores cover the front of the magazine from customers. Celebrity interviews are also a draw, and most of the time the cover includes celebrities. Glamorous and fun clothes and lifestyles are always showcased.
The magazine has a long history. It actually first started in 1886 as a family magazine but grew into its current and now more distinct niche in the publication industry in the 1960s when it became specifically targeted at women.
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